Tayyab Bilal

Tayyab B.

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Geo-Targeted Campaigns - Chunk 'N' Cheese

Year

2022

Client

Chunk 'N' Cheese (Restaurant)

Service

Meta Ads

Project

Geo Targeting

Feedback

Working with Tayyab Bilal was a game-changer for us. Before, our ads were reaching the wrong people, and it felt like we were just throwing money away. But after Tayyab stepped in and optimized our campaigns, we started seeing real results almost immediately. The local engagement and foot traffic have significantly increased, and our ad spend is now much more efficient. We couldn’t be happier with the outcome

Project description

Chunk ‘N’ Cheese, a local restaurant, struggled with ineffective Facebook ads that targeted an irrelevant audience, wasting ad spend. I stepped in to refine their strategy by implementing geo-targeted campaigns focused on their local area. This approach significantly improved ad reach, engagement, and foot traffic, while optimizing their advertising budget for a better return on investment. The project successfully connected Chunk ‘N’ Cheese with their local community, driving business growth.

Challenge:

Chunk ‘N’ Cheese was running Facebook ads that were reaching an irrelevant audience outside their local area, leading to wasted ad spend and minimal returns.

Solution:

I restructured their Facebook ad campaigns with a focus on geo-targeting to reach the local audience. Key actions included:

  • Setting up precise geographic targeting with a radius-based approach.
  • Refining the audience to match local demographics and interests.
  • Designing ads that showcased popular menu items and local promotions.
  • Continuous performance tracking and optimization.

Results:

  • Increased Local Engagement: Ads now reached relevant local customers, boosting engagement.
  • Higher Foot Traffic: The restaurant saw a significant increase in local visits from new customers.
  • Optimized Ad Spend: Better targeting led to a more efficient use of the advertising budget and improved ROI.

Conclusion:

Through targeted Facebook ads, Chunk ‘N’ Cheese successfully connected with their local audience, enhancing both customer engagement and foot traffic.

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