Leadership Foundation Builders, a coaching and consulting firm, was struggling to consistently book calls with their ideal clients. Despite offering a high-value service tailored to leadership development, their outreach efforts were not converting into actual appointments. They reached out to me to help fix this gap using a data-driven advertising approach.
LinkedIn Advertisment & Leads Generation
We had been trying to get more people on calls for months with no real progress. After Tayyab came in, we not only booked over 50 meetings in just the second week, but we also now know exactly who to target and how to scale. Outstanding work!
The primary challenge was a lack of call bookings from the target audience. The client was investing time and effort into marketing but wasn’t getting quality engagement or conversions. Their audience targeting was too broad, and they didn’t have the right tracking systems in place to optimize their efforts.
Key issues included:
Low engagement from the target audience
No clear conversion funnel or tracking setup
Uncertainty about which audience segments to focus on
To address these issues, I created and managed a performance-driven campaign aimed at testing, refining, and scaling call bookings.
Here’s exactly what I did:
Campaign Setup & Strategy: I launched a focused campaign with the goal of booking discovery calls. The strategy was built around compelling ad creatives and a clear call-to-action driving users to schedule a session.
A/B Audience Testing with $1,000 Budget: I used the first week to test different audience segments using A/B testing — experimenting with variations in interests, job roles, industries, and demographics. This helped me identify the most responsive audience segments quickly and efficiently.
Conversion Tracking Implementation: I set up accurate conversion tracking to monitor which audiences, creatives, and ad formats were producing the best results. This enabled real-time optimization.
Lead Funnel Optimization: I ensured the landing page experience and scheduling process were seamless, reducing drop-offs and improving the call booking rate.
By the second week of the campaign:
50+ Qualified Meetings Booked: The optimized campaign delivered over 50 high-quality discovery call bookings from the exact audience the client was targeting.
Validated Audience Segments Identified: The A/B testing revealed the best-performing audience variations, allowing the client to scale confidently in future campaigns.
Tracking Infrastructure in Place: With conversion tracking active, the client could now measure ROI accurately and make informed marketing decisions moving forward.
