Modern Mindset is a forward-thinking mental health and coaching brand aimed at helping individuals improve their mindset, emotional well-being, and personal growth. The business wanted to raise awareness and start generating leads for their services but lacked a digital strategy that could deliver results consistently.
LinkedIn Marketing
We knew our service could help people, but we didn’t know how to reach them — until Tayyab helped us launch our first real campaign. Not only did we start generating leads, but people finally understood what Modern Mindset stands for. Highly recommend his expertise
The business was facing a few core issues:
Low Brand Visibility: They were new in the market and struggling to get noticed by the right audience.
No Lead Generation System: There was no funnel or structure in place to turn interest into actual inquiries or clients.
Unclear Targeting Strategy: Their existing messaging wasn’t aligned with audience needs, resulting in low engagement and minimal conversions.
I developed a performance-driven strategy that focused on building brand awareness and generating quality leads at the same time.
Here’s what I implemented:
Awareness Campaigns with Emotional Hook: I launched awareness ads that focused on the core values of Modern Mindset — clarity, confidence, and mental resilience. These ads used impactful messaging and visuals that connected emotionally with the target audience.
Lead Magnet Creation & Ads: I created a simple lead magnet (e.g., a free mindset checklist or mini-guide) to attract interested users. These ads offered value upfront and collected leads using lead forms.
Audience Research & Targeting: I carefully analyzed the niche to identify the best-performing audience segments, including individuals interested in mental health, self-help, life coaching, and personal development.
Ad Funnel Structure: I structured the campaigns into three phases — awareness, interest, and lead conversion — ensuring I moved people through a complete buyer’s journey.
Optimization & Scaling: Once I identified the best-performing ads and audiences, I scaled the campaign with a higher budget while optimizing cost per lead and engagement.
Strong Brand Awareness: The awareness ads significantly boosted the page’s visibility and attracted thousands of new impressions and interactions from the right audience.
Consistent Lead Generation: The campaign successfully built a high-quality email list and generated consistent leads for coaching services.
Foundation for Long-Term Growth: The brand now has a scalable lead generation system and a growing community of engaged followers.
