My Freedom Mental Health VA offers highly trained virtual assistants specifically tailored to support and scale mental health practices. Despite having a valuable service, they were struggling to generate qualified leads from the right audience and lacked a proper system for remarketing and conversion tracking.
LinkedIn Advertisment & Re-Marketing
We knew we had a great offer but weren’t reaching the right people — or converting the ones who showed interest. After Tayyab set up tracking and took over our ad strategy, everything changed. We’re now getting real leads from the exact audience we need, and we’ve started scaling with confidence.
The key challenges the client was facing:
Low-Quality or Irrelevant Leads: Their previous campaigns were not targeting the right segment of therapists, counselors, and clinic owners.
Lack of Website Data Utilization: Although traffic was coming to their website, it wasn’t being leveraged for remarketing or conversions.
Limited Scaling Capability: Without a clear understanding of what was working, the brand couldn’t confidently scale.
I stepped in to build a full-funnel lead generation system with a strong focus on audience precision, tracking, and scalability.
Here’s what I executed:
Laser-Focused Audience Targeting: I refined their ad targeting to reach licensed therapists, mental health practitioners, and small practice owners — ensuring every dollar went toward the right viewers.
Conversion Tracking Setup: I installed advanced tracking tools to monitor every key event on the website — from landing page views to lead form submissions. This helped attribute performance correctly and identify bottlenecks.
Remarketing Strategy: Using the tracked website data, I launched remarketing campaigns to re-engage visitors who didn’t convert the first time. These included lead magnet offers, testimonials, and “book a call” retargeting ads.
A/B Testing & Campaign Optimization: I tested different messaging angles and creative styles to identify what resonated best, continuously optimizing based on data.
Scaling Strategy: Once the winning audience and funnel were identified, I scaled the ad spend gradually — maintaining lead quality while increasing volume.
High-Quality Leads: The business began receiving a consistent stream of qualified leads from verified mental health professionals.
Effective Remarketing: The remarketing campaigns converted warm traffic into leads at a much lower cost, significantly increasing overall ROI.
Data-Driven Scaling: With tracking and optimization in place, I was able to scale the campaign effectively without sacrificing performance or lead quality.
