Women in Planning is a community-driven initiative focused on empowering women in the planning industry through content, engagement, and events such as seminars and workshops. Their goal was to increase social media engagement and drive bookings for an upcoming seminar — but they needed help turning awareness into measurable results.
LinkedIn Advertisment & Leads Generation
Our content was falling flat and seminar registrations were moving slowly — until Tayyab came in. His video campaigns brought our mission to life and drove both the interaction and the sign-ups we needed. We’re beyond happy with the results
The main challenges they were facing included:
Low Social Media Engagement: Their posts were not getting the attention or interaction they needed to build momentum organically.
Seminar Underbooking: Despite having a valuable seminar offering, their ad strategy wasn’t translating into actual sign-ups.
Lack of a Clear Funnel: There was no structured approach to move users from awareness to registration.
I developed and executed a video-based ad strategy designed to both boost engagement and drive seminar bookings.
Here’s exactly what I did:
Engagement-Focused Video Ads: I created video ad campaigns that highlighted the value of the community and the upcoming seminar. These videos were tailored to resonate emotionally with the audience, driving shares, comments, and organic reach.
Seminar-Specific Targeting: I launched a parallel campaign with conversion objectives focused solely on seminar bookings. These ads were targeted at users most likely to attend — based on job roles, interests, and prior engagement.
Remarketing Layer: I implemented a remarketing strategy targeting users who had engaged with the video ads but hadn’t yet registered for the seminar. This created a warm funnel and helped increase the conversion rate.
Clear Call-to-Actions: I ensured that every ad had a strong, clear CTA — directing viewers to register or learn more, depending on their engagement level.
Performance Monitoring & Optimization: Throughout the campaign, I tracked engagement rates, video view percentages, and booking conversions — optimizing based on real-time data.
Significant Engagement Growth: The video ads increased post engagement (likes, shares, comments) by over 300%, creating a ripple effect across the page’s visibility.
Seminar Registrations Boosted: The seminar booking campaign converted viewers into registrants at a high ROI, filling the event and exceeding attendance goals.
Stronger Community Awareness: The increased engagement helped Women in Planning build a stronger online presence and set the stage for future events and initiatives.
