Tayyab Bilal

Tayyab B.

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Reducing CPA by 35% for E-commerce Store

Year

2022

Client

Sephora (Cosmetics)

Service

Meta Ads

Project

Reducing CPA by 35%

Feedback

Tayyab Bilal’s expertise in ad optimization made a huge difference for our e-commerce strategy. He helped us reduce our CPA by 35%, which had an immediate positive impact on our profitability. The efficiency of our Meta Ads campaigns has improved dramatically, and we’ve seen a noticeable increase in conversions. We highly recommend Tayyab for his strategic approach and results-driven mindset

Project description

Sephora, a leading name in the cosmetics industry, faced the challenge of an excessively high Cost Per Acquisition (CPA) in their e-commerce store’s ad campaigns. I was brought in to optimize their advertising strategy on Meta Ads, ultimately reducing their CPA by 35%, improving overall ad efficiency, and driving more cost-effective conversions.

Challenge:

Sephora was experiencing a very high Cost Per Acquisition (CPA) in their e-commerce ad campaigns, leading to reduced profitability.

Solution:

I restructured and optimized Sephora’s Meta Ads campaigns, focusing on:

  • Refining audience targeting to reach the most relevant customers.
  • Implementing advanced bidding strategies to lower costs.
  • Enhancing ad creatives to boost engagement and conversion rates.
  • Continuously monitoring and adjusting the campaigns for peak performance.

Results:

  • Reduced CPA: Successfully lowered the CPA by 35%, significantly improving the cost-effectiveness of Sephora’s ad spend.
  • Improved ROI: Enhanced ad performance led to more conversions at a lower cost, increasing the overall return on investment.

Are You Ready to kickstart your project with a touch of magic?

Reach out and let’s make it happen ✨. I’m also available for full-time or Part-time opportunities to deliver exceptional work.

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